China Business Information Network:
China's disposable sanitary products industry started in the 1980s, with the entry of foreign capital, in the 1990s entered the period of accelerated development, consumer habits gradually formed, at the same time, the baby diapers market began to start.With the further improvement of consumption level and consumption awareness, the development of disposable sanitary products has entered a new era, and high-quality, big-brand, multi-functional products are more and more favored by consumers.
The potential market is huge and has been growing in recent years
China's adult incontinence products industry has a huge potential market, which has been growing continuously in recent years.Adult incontinence products mainly include adult diapers, labrador pants and nursing pads, which are generally used by the elderly and disabled incontinence, among which the elderly incontinence is the main target consumer group.By the end of 2019, the total number of people over the age of 60 in China was about 254 million, accounting for 18.13 percent of the total population, the data showed.In 2019, the market size of adult incontinence products reached 9.390 billion yuan, an increase of 33.60% compared with 2018, and an average annual compound growth rate of 19.84% compared with 2013, representing a rapid growth.
Data source: Bureau of Statistics, China Commercial Industry Research Institute
Market penetration rate is still lower than that of developed countries, so there is broad space for future development
The penetration rate of China's adult incontinence products market is lower than that of developed countries. Compared with mature foreign markets, China's adult incontinence products industry started late with insufficient market guidance. The current stage is still in the early stage of development and consumer acceptance level still needs to be improved.Compared with the mature markets such as sanitary napkins and baby diapers, there is still a gap in the market capacity of adult incontinence products, which is still waiting for a period of explosive growth.In the future, with the gradual strengthening of people's personal care awareness and the change of consumption habits, the market of moderate adult incontinence products will have a large space for development.
Industry concentration is low, low price competition disturbs the market order
China's adult incontinence products industry is in its early stage of development, with numerous market participants and low concentration. There is a large gap in the management level among enterprises, and the development is unbalanced.There are international first-tier enterprises such as Kimberly-Clark and Vida, large local manufacturers such as Hengan and Reliable Care, as well as numerous local small and medium-sized enterprises.
Consumption concept is gradually upgraded, and the market structure changes
In recent years, the consumption concept of target customers of adult incontinence products has been gradually upgraded, and the consumption concept based solely on price is changing, which makes the market structure change accordingly.In recent years, the market size and market share of nursing pads and diapers with lower comfort and price are generally declining, while the market size and market share of adult diapers with more expensive unit price and higher comfort are increasing year by year.
For more information, please refer to the Research Report on Market Prospect and Investment Opportunity of China Disposable Sanitary Products Industry released by China Business Industry Research Institute. Meanwhile, China Business Industry Research Institute also provides industry big data, industry intelligence, industry research report, industrial planning, park planning, 14th and 5th five-year planning, investment attraction and other services.